Oh, smartphone. How I adore you...and have an unhealthy
obsession with you. Thankfully, I am not alone in my devotion to my smartphone.
With 70% of mobile phone users in the United States owning a smartphone
(comScore, 2014) and 42% owning a tablet (Pew Research, 2014) mobile technology
is quickly becoming the preferred method for communicating both personally and
professionally.
Mobility allows us to transmit and
received information anytime of the day from anywhere in the world. Our
cumbersome desktops and laptops have been traded in for smaller and sleeker
designs. The communications professional has the freedom to tweet from her
Android phone or IPhone, update Facebook from her Galaxy Tablet, or create a
new blog entry while sitting at her laptop from the comfort of her couch. By
2016, 63 million Americans will be working in a virtual or flexible role in the
workforce (O’Brien, 2014). This will be due in large part to the creation of
mobile technology. While mobile technology allows for more flexibility in the
workforce, it does not mean we can forgo discipline and strategy (Calhoun, 2013)
in the workplace.
Mobile Communications |
We are no longer tethered to a specific location in ordered to conduct our daily professional or personal lives. When we have a crisis, whether its as detrimental as the Boston Marathon bombing of 2013 Boston Marathon or as common as someone unable to come into work that day due to an emergency, mobile technology allows us to share information where ever we are. Mobile technology has disrupted the way we communicate and that is a good thing.
References:
Calhoun, A. (2013, October 22). Keeping up with mobile: A game-changing strategy. Retrieved September 28, 2014, from http://www.prsa.org/intelligence/thestrategist/articles
/view/10396/1084/keeping_up_with_mobile_a_game_changing_strategy#.VCjIARawTrs
CNN Library. (2014, September 26). Boston marathon terror attack fast facts - CNN.com. Retrieved September 28, 2014, from http://www.cnn.com/2013/06/03/us/boston-marathon-terror-attack-fast-facts/
ComScore. (2014, July 3). comScore reports May 2014 U.S. smartphone subscriber market share -
comScore, Inc. Retrieved September 26, 2014, from https://www.comscore.com/Insights
/Market-Rankings/comScore-Reports-May-2014-U.S.-Smartphone-Subscriber-Market-Share
Google Images. [Photograph]. Retrieved from http://www.divacreative.com/wp-content/uploads/2011/07/Go-Mobile-500x301.jpg
Metzger, M. (2009, May 5). MOCOM 2020 - The future of mobile media and communication [Video
file]. Retrieved from https://www.youtube.com/watch?v=FScddkTMlTc
O'Brien, J. (2015, August 25). How to get your workforce ready for the next five years.
Retrieved September 27, 2014, from http://mashable.com/2014/08/25/workforce-in-5-years/
Pew Research Internet Project. (2014, January). Mobile technology fact sheet | Pew Research Center's Internet & American Life Project. Retrieved September 26, 2014, from
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
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